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Sid Deshmukh - Sports Industry Leader
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Siddharth (Sid) Deshmukh

Sports, eSports, Entertainment, Media & Technology

CxO | Sportrepreneur | Content Creator | Teacher | Public Speaker

Sid, an experienced Management consultant turned entrepreneur with a global perspective helped create a strong base while founding Arimaya Management Ventures. ( & Sportsy - Let's Talk Sports (

Arimaya ventures offers a unique blend of management consulting services, including CxO-as-a-Service, for Technology Startups, Sportertainment Consulting and Brand Management.

Additionally, with a background in competitive sports and a strong passion for using sports as a tool for nation-building that is aligned with the United Nations Development Program's Sustainable Development Goals (SDG), I've immersed myself in the global business of sports. 

Over the past two decades, Sid's dynamic career journey has covered various roles at notable consulting companies such as Axis Bank Ltd., Persistent Systems Ltd., Tech Mahindra Ltd., GlobalLogic Inc., and Mindtree Ltd, having had the privilege of working closely with industry leaders and sports icons, contributing to my continuous learning journey. Beyond a decade in IT Consulting, Sid feels humbled and grateful to have had the opportunity to work with sports organizations like JeySynthesys, BrandActif, Fanisko, Genius Sports, Khel Now, Rhiti Sports and, to name a few.

After leading commercial interest of  across various sporting properties such as IPL, ISL, PKL, UKK, PBL, UTT, FIFA U17 WC, in India, currently heading revenue and strategy for e-cricket gaming and esports at JetSynthesys ( to plan and execute world’s 1st and biggest franchise based esports cricket league, GEPL (Global e-Cricket Premier League –

In addition to handling commercial interest of leagues, Sid has worked closely and exclusively to manage brand MS DHONI for a long time. Sid has worked on implementing world’s 1st Smart Connected Arena Solution @ NBA with Sacramento Kings for enhanced FAN ENGAGEMENT. He has also had an opportunity to collaborate with municipal corporations and government officials to promote sports development and sustainability along with being able to serve as the Curator, Mentor, and Faculty of the MBA Sports Management program at Symbiosis School of Sports Sciences.

It has been his honor to hold esteemed positions of Sports Tech Mentor & India Ambassador for Qatar SportsTech (QST) and Global Sports Innovation Centre (GSIC) along with being a committee member at SPORTSCOM, a CII initiative.

Sid's passion for sports is evident in my talk show, SportsySays – #LetsTalkSports (, where I host prominent athletes, coaches, administrators, and business leaders to discuss various aspects of sports.

Towards development of sports, founded Rising Pune FC, most sought after youth football club in Pune and West Maharashtra where over 500 kids train daily.

Sid is also an avid movie buff, country and Jazz music enthusiast and adventure sports enthusiast, particularly fond of Scuba Diving.


Sid's educational background includes a Bachelor of Computer Science degree, an MBA-IT from Pune University, a PGD-HR from SIBM (Symbiosis Institute of Business Management), a Diploma in Strategic Planning and Business Policies from IIT Bombay, and ongoing higher education pursuits in Sport Leaguelization™️ to uplift the Indian Sports Ecosystem.

Expertise: Sports Commerce | Sports Development | Sports Education | Sports Technology | Sports Media | Sports CSR | Fan Engagement | Brand Amplification | Sustainability of & through Sports

In the world of sports, the best part of the game is the opportunity to play!



Sportsy - Lets Talk Sports Youtube talk show


Sportsy - Let's Talk Sports 

(, company focused on creating & publishing Managment Development Programs using various platforms such as, Direct-to-Audiance MasterClass, Online Learning using various platforms, Blogs, VLogs on youtube channel. In addition to Management Development Programs, we focus on providing content-as-a-service for Sports Industry. We also focus on Research Papers creation and publishing in the Sports Vertical. 

Sportsy is the way to keep learning... Sports is the greatest teacher and sports field is the greatest classroom...

Sportsy is the medium towards my vision of "Making India a Sporting Nation..."

Arimaya Ventures a management consulting company for sports tech and commerce

Arimaya Ventures

Arimaya Ventures (, a 360-degree management consulting company focusing on helping businesses in Product Management, Strategy, Commercial Partnerships, Sales & Marketing along with Overall Management (CxO-as-aService).


We focus on Management Advisory & Consulting in the Sports Industry & Corporates, where we specialize on CxO-as-a-Service, assisting Business Strategies, Revenue Enablement & General Management & “Humanizing" Corporate functions towards maximimizing avenues for better ROI.

Arimaya Ventures, is not a company... Its a promise!

Rising Pune FC - Pune's best football club for youth

Rising Pune FC

Rising Pune FC,

(, is a youth football club built on fundamentals of "Believe & Achieve", where "Respect & Team effort" is the guidance of the club. To develop the character, determination and passion for the children to compete in the maximum of their possibility, we focus on 4S' of Skill, Strength, Stamina and Speed.

We do not just see football as a sport but as a real school of life, almost a philosophy.

"Being on football field, is like real life. We teach young players to be independent, responsible and be able to take decisions.

At Rising Pune FC, Game is the name and play is the way… ".


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© 2024 by Arimaya Management Ventures

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